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Archive for March, 2016

IMD Business School Introduces New Research Publication “In the Field”

Written by admin on Mar 31st, 2016 | Filed under: Press Releases

Great research isn’t made in a vacuum. That’s why faculty and researchers from IMD have long spent a great deal of time working with companies “in the field.”

In this spirit, IMD business school is launching a new ongoing research publication called In the Field. These thought-pieces aim to share key lessons, many of which are transferrable to other organizations, from IMD’s extensive body of field research.

In the Field makes a link between company endeavors and broader management implications. Its stories will provide an unbiased view and uncover the many challenges that companies face.

The very first In the Field looks at global life sciences company Royal DSM and how a Chief Marketing Officer can improve awareness and appreciation for marketing in a diverse, decentralized organization.

The second focuses on GE Healthcare in India and examines how B2B companies can serve low-resource business customers in emerging markets in an efficient and profitable way.

In the Field will be regularly published through the year and made public on IMD’s website in the Research and Knowledge section.

This new publication joins IMD’s long-established Tomorrow’s Challenges articles, which are faculty published about twice per week and aim to provide business leaders idea on the latest trends in business.

All IMD research has always served to help IMD’s clients improve aspects of their businesses through executive programs carried out on site in developed and developing countries alike.

Matthew Mortellaro 

Wyatt’s Hope Lemonade Stand:

Written by admin on Mar 31st, 2016 | Filed under: Press Releases

Wyatt is a six-year-old with autism and like many kids his age he really wants a dog. But the dog Wyatt wants is one that can help him with the challenges he faces navigating his day. The world is a scary place when one’s ears and eyes see and hear everything without a filter. A services dog will be a devoted companion that will be specially trained for Wyatt’s needs. The dog will soothe him, offer unconditional love, and stand by his side in the face of a noisy chaotic world. This dog will help him achieve the things he wants in life.

When we found out that we needed to raise $12 500 (half the cost an autism services dog) in order for Wyatt to have the chance to receive a dog Wyatt said to me:

“Don’t worry Mom, I am going to run a lemonade stand”.

I actually thought to myself that would be impossible. How could a six-year-old sell over twelve thousand dollars’ worth of lemonade? But then I thought, who am I to tell him he can’t. With support anything is possible.

DATE: Saturday April 2, 2016, World Autism Awareness Day

Noon to 5 pm – Lemonade Sales and Lemonade Stand Reception Party
1 pm to 2 pm – two autism service dogs will be visiting Wyatt’s Lemonade Stand

LOCATION: 306 Garden Ave, Toronto 
(in between Roncesvalles and High Park, just up from the lake)

We ask that all guests donate a minimum of $10 towards the cause when buying their lemonade. Any donations above $20 will receive a charitable receipt. All profits raised will go towards Autism Dog Services

DONATE ONLINE: Buy a “virtual” glass of lemonade for $5 at in support of Wyatt (Donations above $20 will receive a charitable receipt)

UPDATE: Wyatt’s Hope Lemonade Stand has already sold 898 glasses of virtual lemonades in the past two weeks. He needs to sell 1600 more glasses to be eligible to receive an autism service dog. With support his dream really can come true.

VIDEO: Meet Wyatt in this video and see how charming, amazing, energetic and unique he is:



AUTISM DOG SERVICES: Wyatt’s Hope Lemonade Stand is an official third party fundraising event for Autism Dog Services

MEDIA CONTACT FOR THIS EVENT: Kathleen Rea cell – 647 285 2595
Wyatt and his family welcome interviews and news coverage

Wyatt’s new purchase, a lemonade stand from Craig’s List

Wyatt at the Autism Dog Services puppy/dog meetup in Jan 2016, sitting calmly with guest dog Spencer in a busy gym!

Laura’s Dance & Fitness Studio Wins Bethpage Best of Long Island Award

Written by admin on Mar 31st, 2016 | Filed under: Press Releases

The dance studio was recognized as the Best Zumba Studio of 2016.

Laura’s Dance and Fitness Studio is proud to announce it has been awarded the Bethpage Best of Long Island Award for Best Zumba Studio of 2016. Winners of the awards were nominated and voted for online by the citizens of Long Island, New York.

“I was 23 years old when I started this studio,” said Laura Marciano, owner and instructor at Laura’s Dance and Fitness Studio. “It’s always been a dream of mine to help people live a happy and healthy life through the art of dance. It’s an honor to know that I’ve made enough of a difference in my community to be recognized as one of the best in Long Island.”

Founded in 2014, Laura’s Dance and Fitness Studio is a boutique studio that serves dance and fitness beginners to seasoned enthusiasts, and an age range from toddlers to adults. The studio offers a variety of children’s dance classes including pre-school, tap, ballet, jazz, hip hop, lyrical, pointe and acrobatics as well as fitness classes in Zumba, Piloxing, Cize, Tabata, Circuit Training, Pound, etc. They also offer personal training and host birthday parties.

The Bethpage Best of Long Island awards are sponsored by the Bethpage Federal Credit Union and have been recognizing Long Island businesses for the past 10 years. Businesses are nominated in categories that include arts and entertainment, clothing, food and drink and weddings. Laura’s Dance and Fitness Studio was recognized in the health and wellness category.

Laura Marciano graduated from Adelphi University with honors and is a prolific dancer.  Over the years she has received many prestigious awards such as the New York State Theater Education Association Award of Excellence for choreography in musical theater.

“I am grateful to the community for it’s strong support of our studio here in Huntington,” said Marciano. “The opportunity for us to coach so many people in Huntington and the surrounding communities is an exciting honor for us.”

The studio is located at 586 New York Avenue in Huntington right off of Main Street.  For more information about dance or fitness classes please call 631-824-6259 or email or visit us on the web at

Zynx Health Announces Call for Nominations for the 2016 Clinical Improvement Through Evidence Award

Written by admin on Mar 31st, 2016 | Filed under: Press Releases




Zynx Health Announces Call for Nominations for the
2016 Clinical Improvement Through Evidence Award


LOS ANGELES, March 30, 2016 – In honor of National Nurses Week on May 6-12, Zynx Health™, the market leader in providing evidence-based clinical improvement solutions, announced today that the Clinical Improvement Through Evidence Award is now accepting nominations. The Clinical Improvement Through Evidence Award, which first launched in 2015, highlights and honors the achievements of nurse-led teams in  the use of clinical decision support (CDS) solutions to drive improvements in patient care.

Zynx Health has promoted the use of CDS for nearly two decades, advocating the consistent use of evidence-based clinical content. CDS provides healthcare professionals with relevant knowledge at appropriate times during their workflow, empowering them to make better decisions and enhance the patient’s health. With this award, Zynx Health aspires to recognize nurses who are frontline leaders in demonstrating the impact of evidence-based CDS on patient care.

Applicants can use this link to submit nominations. The deadline to submit is 5 p.m. EDT on Monday, April 18. Zynx Health will announce the winners the week of May 6.

Tweet This: Nominate a nursing unit for the Clinical Improvement Through Evidence Award here! | @zynxhealth #ZynxCares about Nurses

Click on this video link to learn about the role of evidence in transforming plan of care delivery from one of our 2015 winners:


About Zynx Health

Zynx Health, part of the Hearst Health network, is the pioneer and market leader in evidence- and experience-based clinical improvement and mobile care solutions that provide the care guidance to enhance quality, improve care coordination, and decrease variation across an individual’s health journey. With Zynx Health, healthcare organizations exceed industry demands for delivering high-quality care at lower costs under value-based reimbursement models. Zynx Health partners with healthcare organizations to continuously and measurably improve care every day, for every patient, every time. To learn more, visit or call 855.367.ZYNX.

About Hearst Health

Zynx Health is part of the Hearst Health network, which also includes FDB (First Databank), MCG and Homecare Homebase, and Hearst Health International. The mission of the Hearst Health network is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Each year in the U.S., care guidance from the Hearst Health network reaches 84 percent of discharged patients, 174 million insured individuals, 35 million home health visits, and 4 billion prescriptions. Extensions of the Hearst Health network include Hearst Health Ventures and the Hearst Health Innovation Lab.

Caring, Responsive Service Makes Las Vegas Dermatology a Premier Practice in Nevada

Written by admin on Mar 31st, 2016 | Filed under: Press Releases


Dermatologist Dr. H.L. Greenberg helps Las Vegas residents reverse the skin-damaging effects of the harsh desert climate

(Las Vegas) A Las Vegas dermatologist is considered an expert in tailoring treatment solutions to his clients’ needs, budgets and downtime availability.

Dr. H.L. Greenberg, founder of Las Vegas Dermatology, is a Board Certified Dermatologist specializing in medical, surgical, laser and cosmetic procedures. He has developed a practice that exemplifies the importance of responding to the needs of his patients. His practice was intentionally designed to be smaller with a homey feel so it embodies it’s slogan “For a Healthier and More Beautiful Life”.

“It’s so much easier to be the physician than the patient and I instill that in my staff. Each person who comes to us has their own unique situation and concerns. I’m empathetic to the needs of my patients. We really care about giving them good value.”

Value is not in short supply at Las Vegas Dermatology. Dr. H.L. Greenberg and his team of experts are trained in the latest skin treatment technologies. And for residents of the harsh Nevada climate, it’s reassuring to know that there’s a solution available for any skin condition presented.

Las Vegas residents are more prone to develop wrinkles and other skin conditions compared to people in other parts of the country, due to the desert climate’s ravaging dry heat and sun rays. “Of course prevention is the best course of action and I always promote avoiding the sun and wearing sunscreen. But I also understand how impractical it is to avoid the sun altogether. Exposure and age take their toll,” says Dr. H.L. Greenberg.

Las Vegas Dermatology offers an impressive range of technologies to treat a wide range of skin conditions commonly experienced in Nevada. These include eczema, rosacea, psoriasis, age spots, wrinkles and skin cancer. To see the full range of skin conditions treated, visit

“What sets us apart is our laser services,” says Dr. H.L. Greenberg. “Our range of cutting edge laser services allow us to effectively treat many skin conditions invasively and non-invasively such as wrinkles, discoloration, skin tightening and rosacea. Clients are always pleasantly surprised at the options they have to choose from.”

Dr. H.L. Greenberg is particularly excited about Microneedling technology and the results it can achieve for patients. Microneedling is similar to aerating your lawn. It builds collagen and results in a tightening of the face and noticeable reduction in wrinkles. Microneedling is becoming increasingly popular due to its effective results combined with it’s lower cost and less downtime.

Always happy to show his patients the effectiveness and ease of the many treatments available at Las Vegas Dermatology, Dr. H.L. Greenberg has had most of the procedures offered in his office performed on himself including a Dermapen/Microneedling treatment video he created: Dermapen/Microneedling Video .

With a decade of providing premier dermatology services to Las Vegas, Henderson and Summerlin residents, Dr. H.L. Greenberg has earned his reputation for providing caring, effective solutions that meet his patients’ needs.

To learn more about the wide range of services and solutions available at Las Vegas Dermatology, visit

Dr. H.L. Greenberg welcomes inquiries for interviews.

Media Contact:

Michelle Gill

Office Manager

702-456-3120 /


Parker & Sons Extends Complimentary Home Maintenance Tips

Written by admin on Mar 31st, 2016 | Filed under: Press Releases

Parker & Sons, Arizona’s premier home service company, is a close ally of the DIY movement. Parker & Sons, home to the most skilled plumbing, HVAC, and electrical professionals in the Valley of the Sun, is well acquainted with the sense accomplishment that comes with a job well done. Parker & Sons is happy to share some its expertise with handy homeowners who are eager to head below the sink or into the attic to for some Do-It-Yourself work.  Parker & Sons offers complimentary home maintenance tips to all the ingenuitive amateurs across Phoenix, who are ready to strap on their tool belts.

Most Phoenix homes rely heavily on their air conditioning units. During the brutally hot summer months, air conditioning units run non-stop. This will put a great deal of strain on the unit. For this reason, it is essential to change air filters on a regular basis. A dirty filter will cause undue wear and tear on a system. Replace dirty filters, or if using reusable ones clean them monthly. Be careful on the ladder though! Slips and falls while performing home maintenance accounts for thousands of injuries every year.

Parker & Sons further advises; clearing clogs in the kitchen can be easy if homeowners know what they are doing. Most kitchen sinks have something called a P-trap underneath them. This is a U shaped bend in the pipe. This P-trap can be removed by unscrewing nuts on both ends of the U. Homeowners should make sure they have placed a bucket or similar receptacle below the P-trap before they remove it. Filth and debris can get caught in the P-trap. A DIY handyman can remove any potential obstacles and return the P-trap to its rightful spot underneath the sink. Now they should have some smoothly running pipes!

“I know when I see a simple job to do around the house, I usually prefer to do it myself. But it is important to avoid getting in over your head. You don’t want to end up causing more damage. If you don’t know exactly what you are doing, I would recommend calling us up and letting the professionals handle it,” said Josh Kelly of Parker & Sons.

Press Contact


Josh Kelly

(602) 273-7247

Caruso to run Scarinci Hollenbeck’s Monmouth Office

Written by admin on Mar 30th, 2016 | Filed under: Press Releases

Local Attorney and Scarinci Hollenbeck Partner Anthony Caruso to Manage Red Bank Law Office.


Red Bank, NJ – March 30, 2016 – Scarinci Hollenbeck LLC has appointed Anthony R. Caruso to manage its newest office in Red Bank, New Jersey. The new office is scheduled to open early next month to accommodate the continuing expansion of the firm’s Monmouth County presence.

Scarinci Hollenbeck first opened an office in Monmouth County in 2006. Since then, the firm has been selected to represent some of the largest land use and real estate projects in the County, including Pier Village in Long Branch and the Monmouth Mall expansion in Eatontown. The partners based in that office have made it a hub for Intellectual Property, Cyber Security and Sports and Entertainment Law.

Caruso will spearhead the firm’s recruitment efforts and client development. A partner at the firm since he joined in 2011, Caruso has developed a significant clientele in the areas of business law, sports, media and entertainment law. He is former counsel to a New Jersey governor and is a certified NFL Agent. Caruso’s task is to increase Scarinci Hollenbeck’s footprint in Monmouth County and make it a significant presence in the Central Jersey legal community.

“We are all enthusiastic about increasing our firm presence in the Monmouth County area with this new “state of the art” office at Exit 109,” says Caruso. “I have worked at other large firms throughout the state, and it’s exciting to now have the resources of a large firm while maintaining a substantial presence at the Shore where I live.”

Scarinci Hollenbeck currently has five offices throughout New Jersey, New York and Washington D.C., with plans for continued growth. “We have added several unique practice areas to our overall platform in the past few years. Our Red Bank office will place a heavy emphasis on Sports/Entertainment, Land Development and Cybersecurity Law,” Caruso continued.

Managing Partner Ken Hollenbeck added, “Monmouth County has been a big part of our plan to continue offering quality legal services across the board at reasonable rates. Clients today demand value and expect results. We are confident Tony Caruso and our other Monmouth County attorneys will make an immediate impact in the area.

Scarinci Hollenbeck expects to use its new facility to enhance its recruitment of top legal talent from the area and to strengthen its position as one of the premier New Jersey based regional alternatives to the higher-priced National 250 law firms.

For more information about legal services in the Red Bank office, please email Anthony R. Caruso, Esq. at or contact him at 732.568.8369. For general information about the firm, please email Peter Moeller, Director of Marketing and Communications at


About Anthony Caruso

Anthony R. Caruso, Esq. is an accomplished attorney and business strategist in business, sports and entertainment ventures. He gained international attention in his representation of Miss New Jersey regarding a blackmail situation over Internet photos. He has appeared on various programs including NBC, FOX, MSNBC and E! News, and routinely appears in the media as a legal analyst. He has lectured at Princeton University, Rutgers University and Seton Hall School of Law, and serves on the adjunct faculty of New York University.

Zenith Capital & Senior Housing Partners Plan New Seniors Housing Community in Torrance, California

Written by admin on Mar 30th, 2016 | Filed under: Press Releases

Zenith Capital & Senior Housing Partners Plan New Seniors Housing Community in Torrance, Calif.

SEATTLE/March 30, 2016—As more than 10,000 U.S. baby boomers retire every day, Senior Housing Partners, LLC and Zenith Capital have announced that they are planning to build a new memory care community in Torrance, Calif.

South Bay Memory Care will be located at 2455 Pacific Coast Highway. The community will consist of 48 units providing 56 beds for those in need of memory care services. The project is expected to cost $12.3 million.

Torrance, a coastal community located in southwestern Los Angeles County, has a strong demand for memory care (Alzheimer’s). Construction on the one-acre parcel will start in the third quarter 2016 and will start accepting residents in late 2017.

The developer, Senior Housing Partners, LLC is a privately held company headquartered in Lake Oswego, Oregon. With more than four decades of experience in the seniors housing sector, the company has extensive experience in independent living, assisted living, and memory care services. The principals of Senior Housing Partners have been involved in more than 200 projects, totaling more than $1.5 billion developed, acquired or managed.

Zenith Capital will partner in the project and will oversee its financing. A portion of the project’s overall financing will come through the U.S. government’s EB-5 immigrant investor visa program, and there will be additional equity partners investing into the project as well.

Seattle-based Zenith Capital ( is a financial services group specializing in capital solutions for the seniors housing industry and has similar projects underway, including Linden Avenue Village in Seattle, WA and Covington Senior Living, Covington, WA. Their team has more than 40 years of experience financing industrial manufacturing, retail, hotel, and seniors housing. Zenith has a $1.7 billion track record that includes bond financing, tax-credit financing, debt placement as well as foreign direct investment.

For more information please contact Zenith Capital’s VP of Marketing, Sebastian Kalicinski, at


Hastings & Hastings Notes the Risks of Opting for Minimal Insurance Coverage

Written by admin on Mar 30th, 2016 | Filed under: Press Releases

To legally operate a car it is required to have liability insurance. This is because driving is an inherently dangerous act. The National Highway and Traffic Safety Administration collision statistics show that over 30,000 individuals lose their life each year in traffic accidents. In total, fatal and nonfatal accidents result in billions of dollars of property damage. Car insurance protects individuals from the financial burden that often accompanies a major car accident.

Hastings & Hastings notes, opting for the minimum required liability insurance could leave drivers vulnerable in worst cases scenarios. Insurance exists to protect individuals when worse come to worse. Almost nothing can be more devastating than suffering an accident, and discovering that an insurance provider fails to cover the medical damages, lost wages, and pain and suffering resulting from the accident because the other driver was uninsured or because the victim opted for minimal coverage. Indeed, the emotional turmoil alone from such an event could be unbearable.

“Collision insurance really only covers one thing: the car. Even though it seems unfair that one must foot the bill for another’s carelessness, uninsured motorist insurance and underinsured driver insurance are highly recommended,” said David Hastings, founder of Hastings and Hastings

Uninsured motorist coverage will protect an individual should they be struck by a driver that does not carry insurance. Unfortunately, according to statistics, 14 percent of drivers operate a vehicle without holding insurance. This puts everyone else on the road at risk. For this reason, it may be beneficial to opt for more than the minimum coverage.

Hastings & Hastings advises carefully considering all insurance options. Every individual’s situation is unique and specific to them. Carefully constructing a budget can allow individuals to project monthly expenditures and account for the cost of higher than minimum coverage.

Press Contact:

Kristy Guell
Hastings & Hastings
Voice: (480)706-1100




Experts at Cancer Innovation Forum Call for Supportive Payment Models So Patients Can Reap the Benefits of New Breakthroughs

Written by admin on Mar 30th, 2016 | Filed under: Press Releases


Experts at Cancer Innovation Forum Call for Supportive Payment Models So Patients Can Reap the Benefits of New Breakthroughs

Stress the Need for Policies That Expand Access to Generic testing, Innovative Treatments

Washington, DC – As the Obama Administration’s National Cancer Moonshot Initiative gets underway, a coalition of cancer stakeholders meeting in Washington called for supportive payment models so patients can reap the benefits of new breakthroughs in early detection and precision treatments.

The meeting, convened by the Cancer Innovation Coalition (CIC), allowed advocates to hear directly from lead staffers working with Vice President Joe Biden to map out the plans for this new $1 billion federal effort to “change cancer as we know it” by breaking down silos in the research community and mapping out a whole-of-government approach to maximize federal research investments and programs.  During this discussion, cancer advocates stressed the need for new government policies that will expand enrollment in clinical trials, accelerate genetic testing, and resolve significant challenges with Medicaid and other government payment models that now preclude many patients from receiving timely care with medically advanced tests and treatments.

“There has never been a more promising time to accelerate the development of improved treatments and possible cures for different cancers. Consequently, increasing the nation’s research efforts must be coupled with policies that will expand access to these new therapies,” said Alan Balch, PhD, chief executive officer of the National Patient Advocate Foundation (NPAF), which manages the CIC.  “Our goal is to create an environment where cancers are detected early and patients receive the most effective care for their disease through treatment paradigms that are personalized to match the unique aspects of their disease.”

According to Dr. Danielle Carnival (Evers), Assistant Director for Education and Learning Science at the White House of Science and Technology Policy (OSTP) and Gregory Schultz, Senior Advisor to the Vice President and Special Assistant to the President, the Moonshot team is gathering information on opportunities to accelerate progress in the development of new vaccines, genomic and proteomic technologies for early detection, minimally invasive screening assays, and immunotherapy and new combination therapies. Priority areas are: 1) identifying new investments in cutting-edge research opportunities that have the greatest potential to speed the development of new cancer detection tools
and innovative treatments; 2) promoting better ways to support data sharing among public and private entities; and 3) addressing solutions to expand patients’ access to clinical trials and breakthrough treatments. 

Based on insights from this meeting, the CIC will submit recommendations to the White House Cancer Moonshot Task Force, established within the Office of the Vice President, on ways federal agencies can expand participation in clinical trials and reduce the access barriers keeping many patients from receiving medically appropriate and clinically validated genetic testing and innovative treatments for their types and stages of cancer.

New Payment Models Are the Next Big Change in Healthcare; Patients Need a Place at the Table
Despite the excitement around the National Cancer Moonshot initiative, experts at the policy forum raised concerns about payment systems either in use or in development that may impede physicians’ ability to personalize cancer care for patients.  Focused on maximizing “value,” these models are attractive to Medicare and some of the nation’s biggest health insurers due to a greater emphasis on the costs of care but advocates worry these models could narrow treatment options and restrict access to emerging personalized therapies.

For patient advocates, the immediate concern is the expanded use of sequenced care plans, called clinical pathways, in the day-to-day practice of cancer care. Although many hospitals and physician practices use pathways to improve care continuity, increasingly, insurance companies are using their own versions as a way to control their costs and in some cases, pay bonuses to doctors for prescribing “on pathway” treatments. The American Society of Clinical Oncology (ASCO) estimates that 60 individual health plans are currently implementing oncology pathways, particularly for breast, lung and colorectal cancers.

According to Dana Wollins, ASCO’s Senior Director of Health Policy, while patient-focused pathways allow patients and oncologists to weigh different treatment options, an ASCO policy statement published in January 2016 cites a number of problems with restrictive oncology pathways that are eroding both the doctor-patient relationship and the overall quality of cancer care. Among ASCO’s concerns are restrictions that limit the clinical judgement of physicians, conflicts of interest when physicians are incentivized to prescribe specific drug regimens, the lack of transparency in how pathways are developed, the exclusion of clinical trials as a treatment option, and major administrative burdens for oncology practices, many of which must now comply with eight or more different pathways when treating patients with the same type and stage of cancer.

The policy forum also highlighted advocates’ concerns over lack of patient involvement in the rollout of new physician-guided tools, called “value frameworks,” constructed so clinicians can assess the cost-effectiveness of new diagnostics and therapies based on specific criteria. In 2015 alone, five such models were introduced, mostly for oncology drugs: ASCO’s “Value Framework,” the European Society for Medical Oncology’s “Magnitude of Clinical Benefit Scale,” the Institute for Clinical and Economic Review’s “Pricing Benchmark,” Memorial Sloan Kettering’s “DrugAbacus,” and the National Comprehensive Cancer Network’s “Evidence Blocks.”

Although these value frameworks are intended to improve shared decision-making among oncologists and patients on treatment options, all lack a patient-centered focus largely because these tools do not reflect data on patient preferences, needs and values.  The reason, according to Eric Gascho, Vice President of Government Affairs at the National Health Council, is that in creating these tools, the organizations relied on clinicians to represent how patients experience issues like benefits and costs. Other limitations include using data from randomized clinical trials to assess the relative benefits, side effects and costs of a new treatment, which produces measures based on averages that are not relevant to many patient populations.

In light of these issues, the National Health Council convened a Value Rubric Roundtable in February, resulting in a rubric or score card for assessing the level of patient engagement in a value models that will be widely disseminated to cancer stakeholders.

Looking towards the future, the forum also addressed the impact of transitioning from a fee-for-service system to a value-based system of paying doctors for medical care. Mandated by the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA), these changes will result in two value-based payment tracks under Medicare: the Merit-Based Incentive Payment System (MIPS) and Alternative Payment Models (APMs).  In the case of MIPS – which will apply to most physicians – beginning in 2019, doctors will receive positive or negative payment adjustments each year based on four performance measures (quality, resource use, clinical practice and meaningful use of electronic health records). MACRA also allows qualifying physicians to participate in Alternative Payment Models (APMs) and receive bonuses by meeting specific quality measures.

According to James Sharp, MACRA Team Lead at the Centers for Medicare and Medicaid Services (CMS), the goal of these payment models is to improve the quality of medical care while keeping costs neutral. However, as new CMS policies begin to take shape, stakeholders expressed concerns that the agency has not defined  “value” from a patient perspective, which is why advocates are calling on CMS to confer with patient groups prior to finalizing the new payment systems.

About the Cancer Innovation Policy Meeting and Cancer Innovation Coalition
Taking place in Washington on March 2, the meeting is part of a series of forums the Cancer Innovation Coalition (CIC) hosts as part of Project Innovation, a national initiative highlighting the need to accelerate innovation in cancer care.  Spearheaded by the National Patient Advocate Foundation, the CIC is comprised of: the American Brain Tumor Association; American Cancer Society Cancer Action Network; American Association for Cancer Research; Association of Community Cancer Centers; Bladder Cancer Advocacy Network; CancerCare; Cancer Support Community; Colon Cancer Alliance; Community Oncology Alliance; Council for Affordable Health Care; CureSearch for Children’s Cancer; FORCE:  Facing Our Risk of Cancer Empowered; Friends of Cancer Research; Lung Cancer Alliance; Men’s Health Network; Oncology Nursing Society; Personalized Medicine Coalition; Prevent Cancer Foundation; Sarcoma Foundation of America and US Oncology Network.

More information about Project Innovation is available at, @projectinno on Twitter and on Facebook.